It All Started with a Vision
Our focus on creating easy-to-use hearing test equipment lies in our history and continues to shape our future: our founder Leland A. Watson built MAICO on a vision of creating easy-to-use hearing test equipment. Watson was the son of an ear physician in Minneapolis and worked as a sales clerk for hearing instruments. He recognized early on that the devices he sold to doctors like his father were too complicated and should be easier to use. However, since there were no devices on the market at that time which were easier to use, he decided to take matters into his own hands and founded “the Medical Acoustics Instruments Company” in 1937. The company name was later shortened to MAICO and became known for intuitive “audiometers”, a term that Watson coined.